Netflix Keeps Expanding its Content to Attract Global Subscribers

Netflix’s 2021 wasn’t as good as its 2020. It’s expected to report 18.4 million new subscribers globally, a 50% drop from the previous year. One might explain such a trend by pointing to the increasingly competitive Disney+ and other streaming platforms. However, it was expected that 2021 wouldn’t be as good as 2020 for certain industries. Just look at home fitness or e-commerce.

The company has arguably invested the most in its Latin American viewers: According to Wikipedia, the first-ever non-English original show was Club de Cuervos in 2015. Since then, Spanish and Portuguese content has poured out, accounting for roughly one-third of all of the company’s non-English content.

The region has been hungry for new content: Even LatAm’s top movie producer, Argentina, has only produced about 3% the amount of US movies. In 2017, Spain-produced Money Heist (La Casa de Papel) took the world by storm: it’s now among the company’s top 5 shows ever. And with the most recent success of Squid Game, two of the top 5 original shows ever were produced in non-English languages. The success of these shows indicates just the beginning of a massive opportunity for Netflix to continue winning the hearts and wallets of new global subscribers.

If you’re looking for a funny yet depressing way to recap last year, or you’re still not ready for 2022, watch Netflix’s “Death to 2021.”

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