Bar chart comparing Netflix household penetration across countries, showing Argentina has the highest share in LatAm | Sources: Comparitech, Wikipedia, Latinometrics
Netflix's Household Share in Argentina is the Highest in LatAm

What goes into Netflix’s recipe for success? Many things, including paying employees a lot, having a strong company culture, and expanding aggressively into 190 international markets.

Latin America is only one portion of Netflix’s massive international expansion plan. By going all-in on content production in the region, the streaming service has entered the homes of millions of Latin Americans.

The first-ever original show in Spanish was Club de Cuervos in 2015. Since then, Netflix has produced 63 series and 87 movies for the Spanish/Portuguese-speaking population. Their shows and films often attract Latin America’s most famous actors and directors, like Wagner Moura, Diego Luna, and Kate del Castillo, to name a few.

Today, Netflix has offices in Madrid, São Paulo, Buenos Aires, and Mexico City. Under VP of international content, Francisco Ramos, the company’s original shows and movies for the area have also become popular worldwide. For example, Narcos: Mexico has remained in Canada’s top 10 for four weeks in a row. The streaming giant’s early bet on international markets is likely to pay off as newer platforms like Disney+, HBO Max, and Prime Video try to keep up.