The NFL is Having its Best Season Yet in Mexico
NFL search trends in Mexico hit an all-time high, driven by the league's global expansion into 8 countries.
It’s been an exciting year for American football (farewell, Tom Brady ✌️). The NFL is not only the most popular sports league in the US; it’s also the world’s most valuable. Due to the growing popularity, marketing, and exhibition games played in Mexico, Google Search trends for the NFL in Mexico reached an all-time during last week’s playoffs.
The NFL has been ramping up excitement in Mexico for a few years now, especially after it began exporting one game per season to Mexico City (and London), marketing it as the “NFL International Series.” In 2016, with a game between the Texans and the Raiders, the league began a yearly tradition of one match per year played in Mexico
From casual international fans to serious ones, there appears to be no slowing down of this trend anytime soon. And the League is going all-in on it: In December, it announced its “International Home Marketing Area,” granting 18 teams with international marketing in eight different countries. With this, the NFL hopes to expand their global fan base, conveying that “all 32 clubs will play at least one international game in the next eight seasons.”
NFL Executive VP & Growth Officer Christopher Halpin stated, “This important initiative enables NFL teams to develop meaningful, direct relationships with NFL fans abroad, driving fan growth and avidity globally.”
That is all for this week. 👋