'El Buen Fin" Keeps Growing

Mexico’s “El Buen Fin” (Spanish for “The Good Weekend”) is an annual commerce event held every November, similar to the Black Friday holiday in the US. The tradition has been around since 2011 and consists of a weekend in which many businesses offer discounts and sales.

During the last few years, the Mexican government has pushed for increased e-commerce, offering guides and instructions on how Mexican businesses can start selling online. In 2020, digital sales increased 225% YoY, bringing total sales to an incredible 11.5B (USD). Together, the Mexican government and business owners expect the 2021 Buen Fin to be a much-needed economic boost after another tough pandemic year.

The 2021 Buen Fin ended last night. We’ll be on the lookout for the latest numbers reported and share them with you when we see them!