Privacy Policy

Information you provide directly

When you subscribe to our newsletter, create an account, or contact us, we collect information you voluntarily provide:

• Email address and name for newsletter subscriptions (via Beehiiv)
• Account information for premium content access (via Clerk authentication)
• Feedback, survey responses, and messages you send us
• Payment information for premium subscriptions (processed securely by Stripe)

Information collected automatically

We use analytics tools to understand how visitors use our platform and to improve our content and services. This information is never sold to third parties or used for advertising targeting:

• Page views, article reads, and content interactions via PostHog and Google Analytics
• Device type, browser, operating system, and screen resolution
• IP address and approximate geographic location (city/country level)
• Referral source and UTM campaign parameters
• Article search queries and filter selections
• Session recordings via PostHog (to understand user experience and identify technical issues)
• Cookies and local storage for analytics, preferences, and authentication

Premium content tracking

For users accessing premium articles, we track article views to enforce content limits and manage subscription tiers. This includes which articles you've read and when.

Delivering content and services

To provide access to our articles, currency tools, premium content, and weekly newsletter. This includes managing your subscription tier, enforcing content limits, and personalizing your experience.

Analytics and improvement

To understand how readers engage with our content, which topics resonate most, and where we can improve. We analyze article performance, user navigation patterns, and technical issues. This helps us create better content about Latin America.

Communications

To send you our weekly newsletter (Domingo Brief), article updates, and important service announcements. We only send marketing emails to subscribers who opted in, and you can unsubscribe at any time via the links in each email.

Customer support

To respond to your questions, feedback, and support requests sent via email or contact forms.

Security and fraud prevention

To protect our platform from abuse, prevent unauthorized access, and ensure the integrity of our premium content access system.

Legal compliance

To comply with applicable laws, regulations, legal processes, and enforceable governmental requests.

Essential cookies

Necessary for basic functionality like language preferences, authentication sessions, and consent choices. These cannot be disabled without breaking core features.

Analytics cookies

We use PostHog and Google Analytics 4 to track pageviews, user interactions, and content performance. These tools use cookies and local storage to identify unique visitors and sessions. PostHog may record sessions to help us identify usability issues.

• PostHog: Product analytics hosted in the US (us.posthog.com)
• Google Analytics 4: Web analytics (ID: G-BY0YPE7C8M)
• PostHog and Google Analytics 4 are used for product analytics only, not for ad targeting

Advertising cookies (Google AdSense)

We use Google AdSense to serve advertising on Latinometrics. Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our sites and/or other sites on the Internet. You can opt out of personalized advertising at any time using the controls below:

• Opt out of personalized advertising by Google: https://www.google.com/settings/ads
• Opt out of personalized advertising by participating third-party vendors: https://www.aboutads.info/choices/
• EU and UK users can also opt out via https://www.youronlinechoices.eu/
• For details on how Google uses data from sites that use its services: https://policies.google.com/technologies/partner-sites

Third-party service providers

We rely on trusted service providers who may collect and process data on our behalf:

• Beehiiv: Newsletter delivery and subscriber management
• Clerk: Authentication and user account management
• Stripe: Payment processing for premium subscriptions
• Cloudflare: Hosting, CDN, and DDoS protection
• ExchangeRate-API: Real-time currency exchange data
• Google AdSense: Programmatic advertising and ad delivery

Managing cookies

You can disable cookies through your browser settings, though this may limit some functionality. Clearing your browser data will remove analytics cookies and reset your preferences.

Rights available to all users

Regardless of location, you can:

• Access: Request a copy of the personal data we hold about you
• Correction: Ask us to update or correct inaccurate information
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Unsubscribe: Opt out of marketing emails via the unsubscribe link in any newsletter
• Object: Object to certain types of data processing
• Data portability: Receive your data in a structured, machine-readable format

GDPR rights (EU/EEA/UK)

If you're in the European Union, European Economic Area, or United Kingdom, you also have the right to lodge a complaint with your local data protection authority.

CCPA rights (California)

California residents have the right to know what personal information we collect, request deletion, and opt out of any sale of personal information (note: we do not sell personal information).

LGPD rights (Brazil)

Brazilian users have rights under LGPD including access, correction, deletion, and the right to withdraw consent at any time.

How to exercise your rights

Email hola@latinometrics.com with your request. We'll respond within 30 days and may need to verify your identity before processing certain requests.

Security measures

We implement industry-standard security practices to protect your data:

• Encryption in transit (HTTPS/TLS) for all data transmission
• Secure hosting on Cloudflare Pages with DDoS protection
• Authentication services provided by Clerk with enterprise-grade security
• Payment processing via Stripe (PCI DSS compliant)
• Regular security monitoring and access logging
• Role-based access controls for team members

Data retention

We retain personal data only as long as necessary for the purposes outlined in this policy:

• Newsletter subscribers: Until you unsubscribe
• Premium accounts: Duration of subscription plus legal retention periods
• Analytics data: Aggregated data retained indefinitely; individual session data retained per PostHog/GA4 defaults (typically 14-26 months)
• Support requests: Up to 3 years for quality assurance and legal compliance
• Financial records: As required by tax and accounting laws (typically 7 years)

International data transfers

Latinometrics operates globally and our service providers are primarily based in the United States. If you're accessing our site from the EU, EEA, UK, Brazil, or elsewhere, your data may be transferred to and processed in countries with different data protection laws. We ensure appropriate safeguards are in place through:

• Standard Contractual Clauses (SCCs) for EU data transfers
• Service providers who comply with applicable data protection frameworks
• Encryption and security measures that meet or exceed international standards

Age restrictions

Our services are not directed to children under 16 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at hola@latinometrics.com and we will promptly delete it.

Policy updates

We may update this privacy policy periodically to reflect changes in our practices, services, or legal requirements. Material changes will be communicated via email to newsletter subscribers or through a prominent notice on our website. The "Last reviewed" date at the top indicates when this policy was last updated.