Revenue Breakdown: Selina

Last year, we wrote about one of the hottest hotel chains that emerged from Latin America and its impressive amount of locations. This week we looked more closely into its financials.

Selina is a Panama-born hotel chain for digital nomads and millennials with 118 locations worldwide. The brand offers something for everyone —luxury lofts and suites or hammocks and shared rooms, with music, wellness, and culinary experiences at most locations. Selina competes with Moxy, owned and franchised by Marriott, which had 124 locations at the end of last year.

According to Selina's latest report, the company is on track to break even, as evidenced by something they call Unit-level Operating Profit (ULOP), or the profitability of each location. This metric averages at -4%, way up from the concerning -77% in 2020. Only in Mexico and Central America, where the company operates 33 combined hotels, ULOP is positive at 10%+. The company still has some work to do, especially in North America, where ULOP is -32%.

Another part of the business that the management team claims to be focusing on is its Food & Beverage department, which operates at a loss.

The company plans to continue doubling down on hosting this emerging lifestyle. From 2019 to 2022 more than doubled its locations and bed spaces, almost reaching 30K.

This week’s opportunity:

Selina opened 18 roles across the globe in the past week, according to LinkedIn 🌎

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