What Hinge knows about marketing

Saw this on the subway in New York 🚇. The ad doesn't sell anything, and that's why it works.

Hinge published a 54-page report on Gen Z dating. 30,000 users surveyed.

Here are some insights they shared. But more importantly, the potential action items they are gifting to their audience. Remember that any data point represents an opportunity.

• 42% of Gen Z women think men don't want deep conversations on early dates. 65% of Gen Z men say they do.
→ Action item: Men could talk about more deep stuff or bring this disconnect up on a date.

• Only 13% of daters are turned off by double texting, way lower than the "playing it cool" culture would suggest.
→ Action item: Go for the double text if you feel compelled to do so.

Just like that, Hinge positions itself as the source for how young people date. This creates much more goodwill than an Instagram ad or quirky TikTok ever could.

What other companies are sitting on data like this and not using it?