Latinometrics

From the story: What do Mexican households spend their money on?

Mexican household spending, product by product

INEGI's household survey tracks what Mexican families spend on 983 products. In 2024, pet food took 4.20 of every 1,000 pesos households spent, up 61% since 2018, and passed diapers (3.61). Soft drinks took about 14 of every 1,000 pesos. Search any product below.

INEGI scatter chart of 34 products in Mexico: pet food's share of household spending grew 61% from 2018 to 2024, passing diapers.

Your sales numbers can't tell you if your aisle is shrinking.

Want to get your product into the hands of Mexican shoppers?

Leave your work email and yearly sampling budget below and get a tailored PeekPop proposal + 15% off your first campaign.

You'll also unlock the 2018 to 2024 trend for every product, and the full table as a CSV.

Every product, by share of household spending

Pesos out of every 1,000 that Mexican households spent on each product in 2024, biggest first. Search in English or Spanish, or pick an aisle. Tap your product to add it to your proposal request.

Sort by:

983 products, 367 shown

  1. Food
    19.45 per 1,000
  2. Food
    12.21 per 1,000
  3. Drinks
    12.08 per 1,000
    +4.9% since 2018 as Soft drinks
  4. Food
    11.31 per 1,000
  5. Food
    9.38 per 1,000
  6. Household cleaning
    9.33 per 1,000
    -1.3% since 2018
  7. Food
    8.18 per 1,000
  8. Personal care
    7.44 per 1,000
    +1.0% since 2018 as Toilet paper & tissues
  9. Food
    6.58 per 1,000
  10. Food
    6.24 per 1,000
  11. Food
    6.18 per 1,000
  12. Personal care
    5.87 per 1,000
    +12.1% since 2018
  13. Food
    5.38 per 1,000
  14. Food
    5.33 per 1,000
  15. Food
    5.30 per 1,000
  16. Personal care
    5.06 per 1,000
    +9.9% since 2018
  17. Drinks
    4.87 per 1,000
    +16.6% since 2018 as Bottled water
  18. Food
    4.44 per 1,000
  19. Pet
    4.20 per 1,000
    +61.1% since 2018
  20. Household cleaning
    4.18 per 1,000
    -1.8% since 2018
  21. Personal care
    4.10 per 1,000
    -8.5% since 2018
  22. Food
    4.01 per 1,000
  23. Food
    3.52 per 1,000
  24. Food
    3.51 per 1,000
  25. Personal care
    3.46 per 1,000
    -20.3% since 2018 as Diapers
  26. Personal care
    3.40 per 1,000
    +8.5% since 2018 as Toothpaste & brushes
  27. Food
    3.10 per 1,000
  28. Household cleaning
    3.07 per 1,000
    +7.8% since 2018
  29. Food
    3.05 per 1,000
  30. Household cleaning
    2.96 per 1,000
    +20.0% since 2018
  31. Food
    2.95 per 1,000
  32. Personal care
    2.95 per 1,000
    -24.3% since 2018
  33. Food
    2.90 per 1,000
  34. Food
    2.88 per 1,000
  35. Food
    2.86 per 1,000
  36. Personal care
    2.83 per 1,000
    -6.2% since 2018
  37. Food
    2.50 per 1,000
  38. Food
    2.48 per 1,000
  39. Personal care
    2.46 per 1,000
    -8.9% since 2018
  40. Alcohol & tobacco
    2.33 per 1,000
  41. Food
    2.31 per 1,000
  42. Food
    2.26 per 1,000
  43. Food
    2.21 per 1,000
    +4.3% since 2018
  44. Food
    2.19 per 1,000
  45. Food
    2.19 per 1,000
  46. Personal care
    2.19 per 1,000
    +20.1% since 2018 as Razors & shaving cream
  47. Drinks
    2.09 per 1,000
    +4.9% since 2018 as Soft drinks
  48. Food
    2.05 per 1,000
  49. Food
    1.99 per 1,000
  50. Personal care
    1.96 per 1,000
    +8.5% since 2018 as Toothpaste & brushes
  51. Household cleaning
    1.92 per 1,000
    -14.5% since 2018
  52. Personal care
    1.90 per 1,000
    -12.3% since 2018
  53. Food
    1.84 per 1,000
  54. Food
    1.84 per 1,000
  55. Food
    1.81 per 1,000
  56. Food
    1.78 per 1,000
  57. Household cleaning
    1.74 per 1,000
  58. Drinks
    1.72 per 1,000
  59. Alcohol & tobacco
    1.72 per 1,000
  60. Household cleaning
    1.64 per 1,000
  61. Food
    1.56 per 1,000
  62. Food
    1.53 per 1,000
  63. Food
    1.45 per 1,000
  64. Food
    1.43 per 1,000
  65. Food
    1.38 per 1,000
  66. Household cleaning
    1.37 per 1,000
  67. Household cleaning
    1.36 per 1,000
    +32.7% since 2018
  68. Food
    1.34 per 1,000
  69. Food
    1.32 per 1,000
  70. Food
    1.29 per 1,000
  71. Food
    1.24 per 1,000
  72. Food
    1.16 per 1,000
  73. Drinks
    1.15 per 1,000
    -34.0% since 2018
  74. Food
    1.14 per 1,000
  75. Personal care
    1.13 per 1,000
  76. Food
    1.12 per 1,000
  77. Food
    1.10 per 1,000
  78. Food
    1.09 per 1,000
  79. Food
    1.07 per 1,000
  80. Food
    1.07 per 1,000
  81. Personal care
    1.07 per 1,000
    -7.7% since 2018
  82. Food
    1.06 per 1,000
  83. Food
    1.00 per 1,000
  84. Food
    1.00 per 1,000
    +17.4% since 2018 as Chips & snacks
  85. Food
    0.96 per 1,000
  86. Food
    0.96 per 1,000
  87. Food
    0.95 per 1,000
  88. Food
    0.93 per 1,000
  89. Food
    0.90 per 1,000
  90. Food
    0.87 per 1,000
  91. Food
    0.85 per 1,000
  92. Food
    0.84 per 1,000
  93. Food
    0.83 per 1,000
  94. Household cleaning
    0.82 per 1,000
  95. Food
    0.79 per 1,000
  96. Food
    0.78 per 1,000
  97. Food
    0.77 per 1,000
  98. Personal care
    0.76 per 1,000
  99. Food
    0.75 per 1,000
  100. Food
    0.74 per 1,000
  101. Food
    0.72 per 1,000
  102. Food
    0.72 per 1,000
  103. Food
    0.71 per 1,000
  104. Food
    0.69 per 1,000
  105. Personal care
    0.69 per 1,000
  106. Food
    0.65 per 1,000
  107. Household cleaning
    0.64 per 1,000
  108. Food
    0.63 per 1,000
  109. Food
    0.62 per 1,000
  110. Household cleaning
    0.61 per 1,000
  111. Food
    0.60 per 1,000
  112. Food
    0.59 per 1,000
  113. Food
    0.58 per 1,000
  114. Food
    0.58 per 1,000
  115. Household cleaning
    0.55 per 1,000
    +14.8% since 2018 as Scouring pads
  116. Personal care
    0.55 per 1,000
  117. Food
    0.54 per 1,000
  118. Food
    0.54 per 1,000
  119. Food
    0.53 per 1,000
  120. Food
    0.53 per 1,000
  121. Food
    0.53 per 1,000
  122. Food
    0.52 per 1,000
  123. Food
    0.52 per 1,000
  124. Food
    0.51 per 1,000
    +18.4% since 2018
  125. Food
    0.51 per 1,000
  126. Food
    0.50 per 1,000
    +17.4% since 2018 as Chips & snacks
  127. Food
    0.50 per 1,000
  128. Food
    0.49 per 1,000
  129. Food
    0.49 per 1,000
  130. Food
    0.48 per 1,000
  131. Household cleaning
    0.47 per 1,000
  132. Household cleaning
    0.45 per 1,000
  133. Food
    0.44 per 1,000
  134. Food
    0.44 per 1,000
    +23.6% since 2018 as Nuts & seeds
  135. Food
    0.44 per 1,000
  136. Food
    0.44 per 1,000
  137. Household cleaning
    0.44 per 1,000
  138. Drinks
    0.43 per 1,000
  139. Food
    0.43 per 1,000
  140. Food
    0.42 per 1,000
  141. Food
    0.42 per 1,000
  142. Food
    0.42 per 1,000
  143. Food
    0.42 per 1,000
  144. Household cleaning
    0.42 per 1,000
  145. Food
    0.41 per 1,000
  146. Food
    0.40 per 1,000
  147. Food
    0.40 per 1,000
  148. Food
    0.40 per 1,000
  149. Food
    0.40 per 1,000
  150. Food
    0.39 per 1,000
  151. Food
    0.39 per 1,000
  152. Food
    0.39 per 1,000
  153. Food
    0.38 per 1,000
  154. Food
    0.36 per 1,000
  155. Food
    0.36 per 1,000
  156. Food
    0.36 per 1,000
  157. Food
    0.36 per 1,000
  158. Food
    0.35 per 1,000
  159. Food
    0.34 per 1,000
  160. Food
    0.34 per 1,000
  161. Household cleaning
    0.33 per 1,000
  162. Food
    0.32 per 1,000
  163. Food
    0.32 per 1,000
  164. Food
    0.31 per 1,000
  165. Food
    0.31 per 1,000
  166. Personal care
    0.31 per 1,000
  167. Food
    0.30 per 1,000
  168. Food
    0.30 per 1,000
  169. Food
    0.30 per 1,000
  170. Household cleaning
    0.30 per 1,000
  171. Food
    0.29 per 1,000
  172. Food
    0.29 per 1,000
  173. Food
    0.29 per 1,000
  174. Drinks
    0.29 per 1,000
    +34.8% since 2018 as Fresh juices & aguas
  175. Food
    0.28 per 1,000
  176. Personal care
    0.28 per 1,000
    +20.1% since 2018 as Razors & shaving cream
  177. Food
    0.27 per 1,000
  178. Food
    0.26 per 1,000
  179. Food
    0.26 per 1,000
  180. Drinks
    0.26 per 1,000
    +15.6% since 2018 as Tea
  181. Food
    0.26 per 1,000
  182. Food
    0.25 per 1,000
    +50.6% since 2018
  183. Food
    0.25 per 1,000
  184. Drinks
    0.25 per 1,000
  185. Food
    0.24 per 1,000
  186. Food
    0.24 per 1,000
  187. Food
    0.24 per 1,000
  188. Food
    0.23 per 1,000
  189. Food
    0.23 per 1,000
  190. Drinks
    0.23 per 1,000
    -36.1% since 2018
  191. Personal care
    0.23 per 1,000
  192. Personal care
    0.23 per 1,000
    +1.0% since 2018 as Toilet paper & tissues
  193. Food
    0.22 per 1,000
  194. Alcohol & tobacco
    0.22 per 1,000
  195. Household cleaning
    0.22 per 1,000
  196. Food
    0.21 per 1,000
  197. Food
    0.20 per 1,000
  198. Food
    0.19 per 1,000
  199. Food
    0.19 per 1,000
  200. Food
    0.19 per 1,000
  201. Personal care
    0.19 per 1,000
  202. Food
    0.19 per 1,000
  203. Pet
    0.19 per 1,000
  204. Food
    0.18 per 1,000
  205. Food
    0.18 per 1,000
  206. Food
    0.17 per 1,000
  207. Drinks
    0.17 per 1,000
    +16.6% since 2018 as Bottled water
  208. Drinks
    0.17 per 1,000
    +34.8% since 2018 as Fresh juices & aguas
  209. Household cleaning
    0.17 per 1,000
    +14.8% since 2018 as Scouring pads
  210. Food
    0.16 per 1,000
  211. Food
    0.16 per 1,000
  212. Alcohol & tobacco
    0.16 per 1,000
  213. Food
    0.16 per 1,000
  214. Drinks
    0.15 per 1,000
  215. Food
    0.15 per 1,000
  216. Food
    0.14 per 1,000
  217. Household cleaning
    0.14 per 1,000
  218. Personal care
    0.14 per 1,000
    -20.3% since 2018 as Diapers
  219. Personal care
    0.14 per 1,000
  220. Food
    0.14 per 1,000
  221. Food
    0.13 per 1,000
  222. Food
    0.13 per 1,000
  223. Food
    0.13 per 1,000
  224. Food
    0.13 per 1,000
  225. Drinks
    0.13 per 1,000
    +16.6% since 2018 as Bottled water
  226. Household cleaning
    0.13 per 1,000
  227. Food
    0.13 per 1,000
    +77.5% since 2018
  228. Food
    0.13 per 1,000
  229. Food
    0.12 per 1,000
  230. Food
    0.11 per 1,000
  231. Food
    0.11 per 1,000
    -47.9% since 2018
  232. Food
    0.11 per 1,000
  233. Food
    0.11 per 1,000
  234. Food
    0.11 per 1,000
  235. Household cleaning
    0.11 per 1,000
  236. Food
    0.10 per 1,000
  237. Food
    0.10 per 1,000
  238. Drinks
    0.10 per 1,000
    +15.6% since 2018 as Tea
  239. Food
    0.10 per 1,000
  240. Food
    0.09 per 1,000
  241. Food
    0.09 per 1,000
  242. Food
    0.09 per 1,000
  243. Food
    0.09 per 1,000
    -1.0% since 2018 as Dried fruit
  244. Food
    0.09 per 1,000
  245. Food
    0.09 per 1,000
  246. Food
    0.09 per 1,000
  247. Drinks
    0.09 per 1,000
    +4.9% since 2018 as Soft drinks
  248. Drinks
    0.09 per 1,000
  249. Alcohol & tobacco
    0.09 per 1,000
  250. Food
    0.08 per 1,000
  251. Food
    0.08 per 1,000
  252. Food
    0.08 per 1,000
  253. Food
    0.08 per 1,000
  254. Food
    0.08 per 1,000
  255. Food
    0.08 per 1,000
    +23.6% since 2018 as Nuts & seeds
  256. Food
    0.08 per 1,000
  257. Food
    0.08 per 1,000
  258. Food
    0.08 per 1,000
  259. Food
    0.07 per 1,000
  260. Food
    0.07 per 1,000
  261. Food
    0.07 per 1,000
  262. Food
    0.07 per 1,000
  263. Food
    0.07 per 1,000
  264. Food
    0.07 per 1,000
  265. Food
    0.07 per 1,000
  266. Food
    0.07 per 1,000
  267. Food
    0.07 per 1,000
  268. Drinks
    0.07 per 1,000
  269. Alcohol & tobacco
    0.07 per 1,000
  270. Household cleaning
    0.07 per 1,000
  271. Food
    0.07 per 1,000
  272. Food
    0.07 per 1,000
  273. Food
    0.07 per 1,000
  274. Food
    0.06 per 1,000
  275. Food
    0.06 per 1,000
  276. Food
    0.06 per 1,000
  277. Food
    0.06 per 1,000
  278. Food
    0.06 per 1,000
  279. Food
    0.06 per 1,000
  280. Food
    0.06 per 1,000
  281. Food
    0.06 per 1,000
  282. Baby
    0.06 per 1,000
  283. Food
    0.06 per 1,000
  284. Drinks
    0.06 per 1,000
  285. Drinks
    0.06 per 1,000
  286. Alcohol & tobacco
    0.06 per 1,000
  287. Personal care
    0.06 per 1,000
  288. Food
    0.05 per 1,000
  289. Food
    0.05 per 1,000
  290. Food
    0.05 per 1,000
  291. Food
    0.05 per 1,000
  292. Food
    0.05 per 1,000
  293. Food
    0.05 per 1,000
  294. Food
    0.05 per 1,000
    +23.6% since 2018 as Nuts & seeds
  295. Food
    0.05 per 1,000
  296. Food
    0.04 per 1,000
  297. Food
    0.04 per 1,000
  298. Food
    0.04 per 1,000
  299. Food
    0.04 per 1,000
  300. Food
    0.04 per 1,000
  301. Food
    0.04 per 1,000
  302. Food
    0.04 per 1,000
  303. Food
    0.04 per 1,000
  304. Alcohol & tobacco
    0.04 per 1,000
  305. Alcohol & tobacco
    0.04 per 1,000
  306. Food
    0.04 per 1,000
  307. Food
    0.03 per 1,000
  308. Baby
    0.03 per 1,000
  309. Baby
    0.03 per 1,000
  310. Food
    0.03 per 1,000
  311. Food
    0.03 per 1,000
  312. Drinks
    0.03 per 1,000
  313. Food
    0.03 per 1,000
  314. Food
    0.03 per 1,000
  315. Alcohol & tobacco
    0.03 per 1,000
  316. Food
    0.02 per 1,000
  317. Food
    0.02 per 1,000
  318. Food
    0.02 per 1,000
    -1.0% since 2018
  319. Food
    0.02 per 1,000
  320. Food
    0.02 per 1,000
  321. Food
    0.02 per 1,000
  322. Food
    0.02 per 1,000
  323. Food
    0.02 per 1,000
  324. Food
    0.02 per 1,000
  325. Food
    0.02 per 1,000
  326. Food
    0.02 per 1,000
  327. Food
    0.02 per 1,000
  328. Alcohol & tobacco
    0.02 per 1,000
  329. Alcohol & tobacco
    0.02 per 1,000
  330. Personal care
    0.02 per 1,000
  331. Personal care
    0.02 per 1,000
  332. Personal care
    0.02 per 1,000
    -24.3% since 2018 as Bath soap
  333. Food
    0.02 per 1,000
  334. Food
    0.02 per 1,000
  335. Food
    0.02 per 1,000
  336. Alcohol & tobacco
    0.02 per 1,000
  337. Drinks
    0.02 per 1,000
    +16.6% since 2018 as Bottled water
  338. Food
    0.01 per 1,000
  339. Food
    0.01 per 1,000
  340. Food
    0.01 per 1,000
  341. Food
    0.01 per 1,000
  342. Food
    0.01 per 1,000
  343. Food
    0.01 per 1,000
  344. Food
    0.01 per 1,000
  345. Baby
    0.01 per 1,000
  346. Alcohol & tobacco
    0.01 per 1,000
  347. Alcohol & tobacco
    0.01 per 1,000
  348. Alcohol & tobacco
    0.01 per 1,000
  349. Food
    0.01 per 1,000
  350. Food
    0.01 per 1,000
  351. Food
    0.01 per 1,000
  352. Food
    0.01 per 1,000
    +23.6% since 2018 as Nuts & seeds
  353. Food
    0.01 per 1,000
  354. Alcohol & tobacco
    0.01 per 1,000
  355. Alcohol & tobacco
    0.01 per 1,000
  356. Alcohol & tobacco
    0.01 per 1,000
  357. Food
    0.01 per 1,000
  358. Food
    0.01 per 1,000
  359. Food
    0.01 per 1,000
  360. Food
    0.00 per 1,000
  361. Alcohol & tobacco
    0.00 per 1,000
  362. Alcohol & tobacco
    0.00 per 1,000
  363. Alcohol & tobacco
    0.00 per 1,000
  364. Alcohol & tobacco
    0.00 per 1,000
  365. Alcohol & tobacco
    0.00 per 1,000
  366. Food
    0.00 per 1,000
  367. Food
    0.00 per 1,000

Method and sources

Each product's figure is its weighted monetary spending divided by households' total monetary spending, shown in pesos out of every 1,000. It is a Latinometrics calculation from INEGI's ENIGH microdata (the gastoshogar and concentradohogar tables), using INEGI's expansion factors.

INEGI changed its product catalog in 2024, so some 2024 products have no exact 2018 counterpart. The 2018 to 2024 change is shown only where a product, or a comparable group of products, matches with high or medium confidence. "As" followed by a name means the change is measured on that comparable group, not on the single product.

Latinometrics + PeekPop smart sampling