LinkedIn lead generation in Latin America — with the numbers to prove it
We publish the full funnel of a real campaign — impressions to all-in cost per lead — so you can take a number to your CFO instead of a promise.
No commitment — we come with a campaign concept and the funnel math
One delivered campaign
- leads
- 313
- all-in cost per lead
- $11.98
- director-level or above
- 42%
- companies
- 306
Leads at Accenture, Oracle, Schneider Electric and 303 more — the people who specify and approve building-automation purchases.
Siemens Smart Buildings campaign, Feb 23 – Mar 26, 2026. Director-level or above counts C-suite, director/VP, GM, and partner/founder titles. Full funnel below ↓
Every LatAm lead-gen pitch quotes a number you can't check
The usual options make you take their word for it.
Hire a LinkedIn ads agency
They run your budget through the same auction as everyone else, then send a campaign report. No audience of their own, benchmarks under NDA, numbers you can’t audit.
Reports ≠ pipeline
Buy a contact list
Thousands of names who never asked to hear from you. Your SDRs burn weeks on cold data that was stale the day it was sold.
A list ≠ demand
Build it in-house
LatAm targeting, Spanish and Portuguese content, and an audience built from zero. It works — in about two years.
Time you don’t have
We publish our funnel instead. Here it is.
Case study — Siemens Smart Buildings
One campaign, published end to end
LinkedIn Lead Gen Form campaign for Siemens Smart Buildings, Feb 23 – Mar 26, 2026. All figures from LinkedIn Campaign Manager. A "lead" here means a LinkedIn Lead Gen Form submission — name, company, job title, and work email, pre-populated from the member's profile. It is a top-of-funnel contact, not a sales-qualified opportunity.
The ad they saw
The actual campaign creative. This chart ran as the LinkedIn ad, Feb 23 – Mar 26, 2026, and produced the funnel below. Chart data: LEED and EDGE certifications, 2022. Click the chart to view it full size.
187,547
Impressions
3.01% CTR
5,642
Clicks
5.5% became leads
313
Leads
$11.98 all-in cost per lead (content + campaign management + ad spend, on a $3,750 total investment) · ad spend alone: $1.04/lead
Why so cheap? Three structural reasons, not magic: LatAm LinkedIn inventory costs a fraction of US rates; editorial-style content posted from a media brand's own handle earns engagement-priced delivery instead of interruption pricing; and Lead Gen Forms remove the landing-page drop-off where most campaigns bleed.
Who the 313 leads are
42% director-level or above — counting C-suite, director/VP, general manager, and partner/founder titles (130 of 313) — from 306 distinct companies. Titles as self-reported on LinkedIn.
Where they work
Leads came from people at companies including:
313 leads from 306 distinct companies — near-zero duplication — across 15 countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Paraguay, Peru, Suriname, Trinidad & Tobago, and Venezuela.
The campaign accelerated instead of decaying — its best day (38 leads) came a month in. The same story, published organically on Latinometrics' LinkedIn, added 19,101 impressions and 421 clicks at no extra cost.
This page shows our complete lead-generation track record as of August 2026 — two campaigns, both published, nothing cherry-picked, because there is nothing else to pick from. The contractual lead floor below exists precisely because two campaigns are not a distribution.
More delivered campaigns
Siemens Maquiladora Manufacturing
105 leads from 105 companies · $35.71 all-in CPL on the same $3,750 fee · 48% C-suite, owner, VP or director · Mar 23 – Apr 1, 2026 (10-day flight)
How a campaign runs
Five steps, most of them ours.
Qualified-lead workshop
Week 1
We write your definition of a qualified lead — title, company size, sector, market — into the campaign scope before anything runs.
Original data story
We write it
A researched editorial piece that positions your brand inside a story decision-makers actually want to read. Journalism, not a product ad. The Siemens chart above is one.
Lead Gen Form campaign
Audience built on seniority, industry, and geography. Prospects submit LinkedIn-verified contact details without leaving the platform.
Leads land in your sheet
Within minutes
No weekly CSV exports. Every lead syncs to a shared Google Sheet with name, company, title, and email — minutes after they submit.
Organic co-publication
No extra cost
The same story is published to the Latinometrics audience, adding reach your ad budget never paid for.
Time from your team: one workshop + one approval. We handle the rest.
A media company, not an agency
Most agencies deliver campaign reports. We deliver named, titled contacts into your sheet within minutes — and then our own audience keeps working for you.
An agency runs your ads
Your budget enters the same auction as everyone else's, and the relationship ends at the campaign report.
A media company also publishes your story
Every campaign's data story goes out organically to our 339K combined following — reach your ad budget never paid for.
Delivered, not promised: the organic posts added 19,101 impressions (Smart Buildings, Feb 23 – Mar 26, 2026) and 31,324 impressions (Maquiladora Manufacturing, Mar 23 – Apr 1, 2026) on top of the paid campaigns, at no extra cost.
Every campaign is different. Here's our real range.
The section your CFO should read.
What campaigns have actually cost
- Smart Buildings, Feb 23 – Mar 26, 2026 313 leads · $11.98/lead
- Maquiladora Manufacturing, Mar 23 – Apr 1, 2026 105 leads · $35.71/lead
Both ran on the same $3,750 all-in fee. At today's $4,500 pilot price, the same campaigns would have cost $14.38–$42.86 per lead.
Why the 3x spread? Mostly flight length: the fixed fee amortizes over a 10-day flight versus a 32-day one. The ad-spend-only CPLs were $1.04 and $2.41 — both far under market. What moves your number: offer strength, audience size, and how tightly you filter seniority.
The make-good
Your contract sets a floor of 75 leads per campaign. If a flight ends below it, we re-cut the creative and relaunch at our cost — our ad spend, not yours — until the floor is met.
- · Duplicate submissions and personal-email-only entries don't count toward the floor
- · The make-good window runs 60 days from your campaign's launch
- · If the relaunch also misses, the shortfall credits toward your next campaign
That makes our contractual worst case 75 leads at $4,500 = $60/lead — the bottom of the market's $60–120 third-party benchmark. Our worst case is the market's best case.
Not a refund clause, and we don't price per lead — a make-good. Both delivered campaigns cleared the floor: 105 and 313 leads.
Three ways to buy pipeline
All-in prices. Ad spend included. No per-lead fees, ever.
Pilot Sprint
$4,500
All-in, one-time
What you get
1 original data story + LinkedIn Lead Gen Form campaign, up to $500 ad spend included
What lands in your sheet
Every form submission — name, company, title, work email — synced to your shared sheet in real time, seniority-tiered
Best for
Producing YOUR cost per lead, on your offer, before committing to a program
Pipeline Quarter
$12,500
Per quarter
What you get
3 campaigns with sequenced themes, learnings carried across flights, up to $1,500 ad spend included
What lands in your sheet
One live lead sheet across all flights + quarterly consolidated report and strategy call
Best for
Teams that need a pipeline motion, not a test
Pipeline Partner
From $40K
Per year
What you get
10–12 campaigns/year, bilingual EN/ES creative standard, priority scheduling
What lands in your sheet
Quarterly strategy sessions + annual consolidated report
Best for
Companies where LatAm pipeline is a standing number, not a project
Every tier includes
Plus the make-good above — the 75-lead floor applies to every campaign, in every tier.
Do the math before you talk to us
Pilot cost: $4,500 all-in. Contractual floor: 75 leads ($60/lead worst case). Our two campaigns to date delivered 313 and 105 leads ($14.38 and $42.86 per lead at this price).
A lead is a LinkedIn Lead Gen Form submission — name, work email, company, title. It is not a meeting and not a qualified opportunity. Whether it becomes one depends on your offer and your follow-up, so the two rates below are yours, not ours — we hold no CRM data on downstream conversion and won't pretend to:
| Your inputs | Example (illustrative only) |
|---|---|
| Lead → conversation rate (your outreach on named, titled contacts) | e.g. 10% |
| Conversation → closed deal rate | e.g. 10% |
| Your gross profit per deal | e.g. $30,000 |
Worked example at those illustrative rates: 150 leads → 15 conversations → 1–2 deals. Break-even: the pilot pays for itself if 75–313 leads produce one deal worth $4,500 in gross profit. Set your own bar from your historical outbound rates.
If your deal size is under ~$5,000, or nobody on your team can work new leads within 48 hours, this product is probably not for you.
Why the leads come out senior
Campaigns run against and alongside an audience that already skews executive.
Combined following
LinkedIn, X, Instagram & newsletter
C-level executives
CXO-titled on LinkedIn
Senior-level or above
Senior IC through C-suite
There's a fair chance your CFO already reads us. Finance & banking is the largest industry group among our LinkedIn followers — 30,045 of the 143,793 followers with a listed industry (20.9%).
Every number on this page carries its source system and the date we last verified it — audience figures are pulled from the LinkedIn API (2026-07-25), not retyped from a media kit. Combined following sums four platforms and counts anyone who follows on more than one more than once. Of 169,163 LinkedIn followers, LinkedIn classifies seniority for all but 10.4%.
Looking for thought leadership rather than pipeline? That's our data storytelling partnership.
Questions buyers ask
Including the ones your CFO will ask you
How much does a B2B lead cost in Latin America?
Across our two delivered campaigns (Feb 23 – Mar 26, 2026 and Mar 23 – Apr 1, 2026), the all-in cost per lead — content creation, campaign management, and ad spend — was $11.98 and $35.71. At today's $4,500 pilot price, those same campaigns would have cost $14.38–$42.86 per lead. For context, the ad spend alone came to $1.04–$2.41 per lead; we quote the all-in figure because it is what you actually pay. Industry benchmarks for LinkedIn B2B lead generation typically run $60–120 per lead (third-party figure, media-cost basis varies by source — treat it as directional).
What counts as a lead?
A LinkedIn Lead Gen Form submission: name, company, job title, and work email, pre-populated from the member’s LinkedIn profile. It is a top-of-funnel contact, not a sales-qualified opportunity — whether it becomes one depends on your offer and your follow-up. We publish no downstream conversion claims because we hold no CRM data on what happens after delivery.
How senior are the leads?
In the Smart Buildings campaign (Feb 23 – Mar 26, 2026), 42% of the 313 leads were director-level or above — counting C-suite, director/VP, general manager, and partner/founder titles. 48% of the Maquiladora Manufacturing campaign's 105 leads were C-suite, owner, VP, or director. The full seniority tables, including the specialist tail, are published on this page.
Which countries do leads come from?
Wherever the targeting points. The Smart Buildings campaign drew 313 leads from 15 countries across Latin America and the Caribbean; the Maquiladora Manufacturing campaign was targeted at Mexico and drew 97 of its 105 leads there. Geography is set in your qualified-lead workshop.
How fast do leads reach my sales team?
Within minutes of submission. Every lead syncs automatically to a shared Google Sheet with full contact details and a seniority tier — no weekly exports, no waiting for a report. Your side of the deal: someone works the sheet within days, because lead value decays fast.
Who else gets these leads? What about their data?
Your leads are yours alone. They are never shared with another client, reused in another campaign, added to our newsletter, or monetized in any way. Consent comes from the LinkedIn Lead Gen Form itself; delivery is a shared Google Sheet restricted to your team and ours, and we delete our working copies on request at the end of the engagement.
How much does LinkedIn lead generation cost?
$4,500, all-in, for the Pilot Sprint: one campaign, six weeks, no retainer, ad spend included. The pilot exists to produce your cost per lead, on your offer, before you commit to a quarter.
How is this different from a LinkedIn lead generation agency?
An agency runs your ads. A media company also publishes your story to its own audience: every campaign’s data story goes out organically to Latinometrics’ 339K combined following, which added 19,101–31,324 organic impressions per delivered campaign at no extra cost. Editorial content posted from a media brand also earns engagement-priced ad delivery — that’s why our delivered cost per click ($0.057, Smart Buildings) sits far below LinkedIn norms. And we publish our full funnel; agencies keep theirs under NDA.
Do we own the content?
Yes — full commercial license upon completion and payment. The data story that powered your campaign is yours to reuse in sales decks, investor materials, and PR, forever.
So, is it a fit?
This works if:
- You sell B2B into Mexico or the wider LatAm region
- You have something worth a form-fill — a report, a tool, an assessment
- Your sales team follows up on new leads within days, not weeks
- You can define a qualified lead in one sentence
This isn't for you if:
- You want a purchased contact list
- You have no one to work the leads once they arrive
- You’re running a procurement RFP with three vendors
If the first list sounds like you, let's talk!
See if we're a fit
Here's what happens:
No pitch deck. No pressure. No obligation.