Musicians & Footballers: Latin America's Top Instagrammers

Out of the top 15 Instagrammers from Latin America, 11 are either musical artists or football players. Only one comes from Argentina, but he's by a wide margin the most followed, and that's none other than Lionel Messi. He also happens to be the 4th most-followed influencer on the planet. Being Insta-famous might sound like something one of the greatest players of all time shouldn't waste time with, but according to Forbes, Messi made about $23.3M of dough from Instagram alone in 2019.

Mexico is strangely absent from our chart. The most followed Mexican influencer is TikTok dancer turned singer Kim Loaiza with 36M followers. That's pretty far from even the 15th influencer on the ranking. Why is no one from the 2nd largest country in Latin America on this list?

Compared to Mexico's absence, Colombia's impressive presence on the chart is worth noting, with five celebrities in the top 15. The country has been a powerhouse of musical talent for decades, and Shakira being their #1 Insta-star is not entirely surprising.

We made this chart thanks to one of Bright Data's datasets. Their suite of solutions can help you find just the right data from the Internet. Go here to learn more about how to use their product in your industry.