Android Dominates in LatAm
Android dominates LatAm with 88% market share; 430M devices powered by $261 average cost.
Powering the most affordable phones, Android is the most prevalent OS across Latin America, taking a market share of over 88% as of October 2021. Android has been the dominant mobile operating system in the region for almost a decade.
With an estimated smartphone penetration of 70% today, there are currently around 430M Android devices activated in LatAm. The Android universe offers an unprecedented opportunity for mobile developers who want to create apps for Latin Americans.
The average Android phone costs $261, and in some markets as little as $50. Comparing it to Apple’s iPhone average price of $873, Android is a much better fit for developing nations.