Mexico's Love for Formula 1 Hits an All-Time High
Netflix's "Drive to Survive" and the Grand Prix return fueled Mexico's F1 boom.
There are a lot of Formula 1 fans in Mexico, and its popularity has been growing year after year. Drivers such as Sergio Perez and Esteban Gutierrez helped increase the sport’s popularity during the last decade. But Google Trends data suggests that the two primary catalysts for F1’s boom in the country were 1, the return of the Grand Prix in Mexico City; and 2, Netflix’s “F1: Drive to Survive”.
When the American corporation Liberty Media bought the F1 Championship in 2016, it set on a mission to expand the F1 brand into new markets and increase its popularity in the US. So far, the strategy seems to be working.
As the F1 2021 season concludes, news stories have been coming out about the sport indeed making it big in the US. For the US, it’s just the beginning; for Mexico, the rise has been much more dramatic.