These LatAm YouTubers are on Par with US Primetime TV

Every day, more than 1B hours of videos are consumed on YouTube by their 2.5B+ monthly active users. The platform has become one of Google's most lucrative branches, producing $29B in ad revenue last year. YouTube reportedly shares about 55% of that revenue with content creators, which means their creator economy is worth about $16B annually, representing a massive opportunity for creatives. The ecosystem is likely to continue growing; a recent poll showed that about 30% of kids between 8 and 12 (in the US and UK) want to become YouTubers.

This giant content factory has disrupted the way humans consume entertainment. Although we tend to think of Netflix as the primary disruptor of traditional television, the reality is that YouTube consumes 10x more of the world's time (as of 2017). The platform's ecosystem allows it to offer unprecedented content that caters to just about every kind of person out there. It also provides an endless catalog for learning new skills.

So, who are the most successful YouTube personalities in Latin America?

Mexican beauty vlogger Yuya tops our chart, with more than 6M views per video. Her average views surpass US primetime television's top 3 most viewed shows — 60 Minutes, Family Feud, and America's Got Talent. Yuya started posting makeup tutorials on YouTube when she was 16 years old. She has since published two books, released her own perfume, and been named a 'Change Ambassador' by the United Nations.

Right below Celebrity Family Feud's 5M views per week is Luisito Comunica, also from Mexico. Luisito started posting travel vlogs ten years ago and now averages 4.6M views per video. Yuya and Luisito represent the new generation of Latin American creators, proving that it's possible to make a living on their own terms thanks to the unlimited potential of the Internet.